The “drupa Global Insights” report has been released and is now available. The topic “The Impact of the Internet on Print – The Digital Flood” reports on how Internet-enabled tools such as web-to-print, variable data printing, interactive print such as Augmented Reality and QR codes and smart technologies such as printed electronics, will impact most areas of the printing industry.

In spring 2014, about 1,100 international key executives from the printing industry took part in the on-line survey. Their responses contained in this report offer a comprehensive and representative overview of all relevant markets across a wide geography. The report also contains contributions from 240 decision-makers who provide practical examples of their experiences dealing with these latest trends.

In addition to these results, this report offers a further benefit: it compares the results from the panel survey with data and evaluations from other relevant studies contained in previous “drupa Global Insights.”

The Executive Summary is available in seven languages – German, English, Spanish, Portuguese, French, Russian and Chinese. The English version of the summary can be downloaded directly from the following download link:
http://www.messe-duesseldorf.de/drupa_live/pdf/insights/insights_summary_en.pdf